Hi, I'm Clarke
I run Clarke Marketing — a UK lead-generation agency for the automotive trade and the building trades. I built one connected system that turns ad spend into qualified, booked enquiries for dealerships, car styling, ambient lighting and wrapping businesses, as well as builders, gardeners, landscapers and roofers — without the manual chasing that loses deals overnight.
Why This System Exists
Most businesses don't have a lead problem — they have a reply problem. An enquiry comes in after hours, sits until morning, and by then the customer has already booked whoever answered first. The lead was real. The sale just evaporated in the gap.
I built the system around closing that gap. Targeted Meta ads put your work in front of the right buyers. Sophie — an AI agent — replies to every enquiry in seconds, day or night, qualifies it against the questions that actually matter, and books it straight into the diary. You wake up to booked appointments, not a pile of cold leads to chase.
It runs across the automotive trade and the building trades because the problem is the same in both: dealerships losing test-drive bookings overnight, styling and wrapping shops losing jobs to faster replies, high-value ambient lighting enquiries that need qualifying before a quote is worth sending — and builders, gardeners, landscapers and roofers losing quotes and urgent jobs to whoever picks up the phone first.
The Principles
Enquiries, not clicks
Traffic is cheap. A qualified enquiry that lands in the diary is what pays the bills. Every part of the system is built around that one outcome.
Speed beats charm
A customer shopping three businesses at once buys from whoever replies first. Sophie exists because a human can't reply in seconds at 11pm — and that's where the money leaks out.
Proven, not promised
We have one live account's real numbers on this exact system. They're described honestly and generically until more trades are proven — no inflated claims.
One per area
Exclusivity per trade per area is non-negotiable. We won't run the same system for the business down the road. If it works for you, it stays yours.
Let's See If It Fits
Your Business
Book a free audit. I'll look at what you're doing now, where the enquiries are leaking, and whether this system makes sense for your trade and area — no pressure, no obligation.